Minimum Advertised Price Policy

1. Purpose

This Minimum Advertised Price Policy outlines the standards necessary to protect authorized dealer profitability, foster fair trade practices, protect commercial reputation, and safeguard brand equity and integrity across all distribution networks.

New Age Industrial Corporation Inc. (“New Age Industrial”) has built a strong reputation for manufacturing premium, high-quality material handling and storage equipment. To support our network of authorized distributors, dealers, and resellers, and to preserve the brand equity and value associated with New Age Industrial products, New Age Industrial has unilaterally established this Minimum Advertised Price (“MAP”) Policy.

This policy governs publicly advertised prices across all media—including online listings, social media, print ads, and promotional email blasts—and does not dictate or restrict the final negotiated checkout price or in-store selling price.

New Age Industrial reserves the right to modify, suspend, update, or discontinue this policy, in whole or in part, at any time in its sole discretion by publishing updated policy terms or updated list pricing.

2. Scope & Applicability

This policy governs advertising channels and market communications utilized by commercial partners representing New Age Industrial products across global sales networks.

This MAP Policy applies to all distributors, dealers, e-commerce partners, and resellers offering New Age Industrial products. It applies strictly to all public, published, or advertised prices in any medium.

3. MAP Guidelines

The following guidelines define the pricing thresholds and media formats covered under this policy to maintain consistent brand representation across all promotional channels.

• Maximum Allowed Discount: No Reseller may publish or advertise New Age Industrial products at a discount greater than 50% off the current, official New Age Industrial published list price.
• Covered Media: This policy applies to all forms of media and advertising, including but not limited to:
  • Digital & E-Commerce: Reseller websites, e-commerce platforms, online marketplace listings (e.g., Amazon, eBay), pay-per-click (PPC) ads, digital banner ads, paid social media ads, and price comparison search engines/shopping feeds (e.g., Google Shopping).
  • Direct Marketing: Email marketing campaigns, digital newsletters, promotional e-blasts, text messages (SMS), and direct mailers.
  • Print & Broadcast: Catalogs, flyers, brochures, trade magazines, print displays, billboards, radio, and television.
• Discontinued & Closeout Inventory: New Age Industrial reserves the right to designate specific discontinued, end-of-life, or excess inventory as exempt from MAP guidelines. Resellers may only advertise such items below MAP if they have received explicit, written authorization from New Age Industrial designating the specific model numbers and approved promotional dates.

4. Permitted Advertising & Sales Practices (What IS Allowed)

To support authorized dealers in driving sales and providing excellent customer service, New Age Industrial explicitly permits the following advertising and sales practices:

• Pricing Within MAP Limits: Resellers may publish and advertise prices that feature discounts up to 50% off the official current list price.
• One-on-One Direct Communication: Resellers may offer individualized, non-public quotes via telephone, email, written proposals, text messaging, or in-person sales conversations. Because this policy applies exclusively to public advertising, actual final negotiated selling prices communicated privately are fully permitted.
• Permitted Gated Pricing (B2B & Customer Portals): Resellers may display customer-specific or wholesale pricing within password-protected portals or account dashboards, provided that the discounted prices are only accessible after an authorized user logs into their secure account.
• Non-Price Call-to-Actions: Resellers may use generic, non-numerical promotional prompts on public product pages, such as “Call for Pricing,” “Click for Quote,” or “Log In for Dealer Pricing,” provided that no actual numerical price below MAP is visibly displayed.
• Value-Added Incentives & Freight: Resellers may advertise general value-added services alongside New Age Industrial equipment—such as “Free Freight,” “Free Shipping,” or “Free Local Delivery”—as long as the advertised product price itself remains at or above the MAP threshold.
• In-Store Retail Signage: Resellers operating physical brick-and-mortar storefronts may display physical shelf tags, banners, or store signs with custom pricing, provided these materials are strictly confined to the physical retail location and are not reproduced online or broadcast digitally.
• Site-Wide & Blanket Promotions: Resellers may advertise site-wide promo codes (e.g., “10% Off Entire Order” or “Labor Day Sale”) on public pages, provided that any resulting discount below MAP is applied only within the digital shopping cart or at final checkout.
• Private & Direct Customer Codes (Allowed): Promo codes delivered through private, 1-on-1 direct communications (such as targeted email quotes to a specific buyer, win-back discounts for existing accounts, or unique loyalty reward codes) are permitted because they are private transactions, not public advertising.
• Product Bundling (Effective Price Floor): Resellers may bundle New Age Industrial products with other products or services, provided the total advertised price of the entire bundle equals or exceeds the combined MAP value of the New Age Industrial product(s) plus the published price/MSRP of all additional bundled items.
• In-Cart Pricing & Checkout Discounts: Resellers may display prices below MAP in a digital shopping cart or at final checkout once a product is added by a customer, provided that the price displayed on the initial product detail page (PDP), catalog page, or search listing remains at or above the MAP threshold.

5. Prohibited E-Commerce & Checkout Practices

The following practices circumvent the intent of this policy and are strictly prohibited:

• Brand/Category-Specific Codes (Strictly Prohibited Below MAP): Publicly advertising promo codes specifically targeted at New Age Industrial products (e.g., “Save $50 on New Age Carts with code NAI50”) that bring the effective advertised price below 50% off list price is a direct MAP violation.
• Auto-Applied & Display Codes on Product Pages (Strictly Prohibited Below MAP): Displaying coupon banners or auto-applying promo codes directly on open product listing pages or checkout screens that publicly drive the price below MAP is prohibited.
• Prohibited Product Bundling:
  • Value-Add Accessories & “Free” Gifts: Advertisements featuring “Free” or discounted accessories, secondary equipment, or gift cards alongside a New Age Industrial product are considered violations if the fair market value of the free item effectively reduces the advertised price of the New Age Industrial product below its 50% MAP threshold.
  • Third-Party Product Bundling: New Age Industrial equipment may not be bundled in public advertising with non-complementary or third-party manufacturer products if the bundle obscures or devalues the advertised list price of the New Age Industrial equipment.
• Prohibited Pre-Cart Callouts: Banners, badges, or callouts on public product detail pages or search listings that explicitly state a specific dollar or percentage discount in the cart (e.g., “Add to Cart to Save $200”) are strictly prohibited. Generic callouts such as “Add to Cart to See Price” or “See Price in Cart” are permitted, provided no numerical discount is advertised prior to adding the item to the cart.

6. Policy Administration & Violation Enforcement

New Age Industrial maintains sole authority over the administrative oversight, monitoring, and compliance measures governing this advertising policy.

New Age Industrial unilaterally establishes and administers this MAP Policy. New Age Industrial reserves the right to monitor reseller advertising across all channels. This policy is non-negotiable; New Age Industrial does not seek, nor will it accept, any agreement or assurance of compliance from any reseller. No employee, sales representative, or agent of New Age Industrial has any authority to discuss, modify, negotiate, or grant exceptions to this policy with any reseller, nor to accept agreement or assurance of compliance.

• Monitoring & Traceability: New Age Industrial actively monitors public online listings, marketplaces, and advertising channels using automated tracking tools and reserves the right to request proof of purchase and chain-of-custody documentation from any reseller advertising New Age Industrial products to verify account authorization and policy compliance.
• Policy Compliance & Enforcement: We value our dealer partnerships and work to resolve advertising discrepancies directly. To maintain a fair marketplace for all partners and protect our shared network, New Age Industrial reserves the right to review advertising practices and address policy non-compliance through appropriate account measures at its sole discretion.